Made in 2024 before recent advancements with AI technology, including but not limited to character consistency.

Remember the BMW Films in the early ‘00s? They were one of the first successful attempts at branded content. Where the brand took a backseat to storytelling, and offered value and entertainment in exchange for brand affinity. Also, did I mention, they were just plain cool?

If BMW decided to reboot the series using AI, this is what it could look like. Check out the spec ad below.