social, video

Colgate — Social Channels

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For the past few years I’ve created and managed the content for Colgate’s flagship social channels.
Our social content strategy includes making content in-house, using creators to act quickly on trends,
and launching culturally relevant social campaigns.

Below is a selection of work from these multiple workstreams.

Caption: Did you know that that little bit of toothpaste is called a “nurdle”?

Caption: What did you think I was reaching for?

Caption: I cannot get into bed fast enough after a night out 😫

Caption: I knew birds could sing. I didn’t know they could snitch too.

Caption:
I can’t be the only one.

Caption:
It’s my world you’re just living in it

Caption:
You get a wisp and you get a wisp

At the 2 minute warning in the fourth quarter of Superbowl LIX, we posted this.

Agency: VML

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The Brushing Sports

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Colgate/Fabuloso Content Shoot