social, video
Colgate — Tube Top
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With a bit of wordplay, we gave our fans something to get excited about around NY Fashion Week 2025. We partnered with fashion designer Anna Molinari (@annamo.1) to create a tube top our of toothpaste tubes.
We created social-first content with a behind-the-scenes video showing the making of the top.
The campaign was so successful, we followed it up with a Tube Dress for the Met Gala.
This time we partnered with fashion designer Jackie Wolf-Schmidt (@jwolfschmidt).
Agency: VML