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Colgate — Oral Care Nightmares
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Colgate wanted to be part of the cultural conversation around Halloween in an authentic way.
So we borrowed techniques from horror films and thought of the scariest things that could happen to your routine.
In the dark corners of your bathroom lurk horrors you dare not speak of—frayed bristles and questionable brushes that haunt you like ghostly apparitions. This isn’t just bad hygiene… they’re oral care nightmares.
*We worked with content creator Connor Chant (@connerchanttt) to bring these scary stories to life.
Caption: Some horrors can’t be undone. Grip your toothbrush like your oral health depends on it. Because it does 🦷
Caption: That was NOT your toothbrush. In this instance, sharing ISN’T caring
Caption: You can run, but you can’t hide (from the stain that haunts you all day) 👀
We even changed Colgate’s logo to complete the Halloween takeover.
Agency: VML